UAB Medicine Branding Site

Style Guides & Standards

Consistency is key in maintaining a brand. At UAB Medicine, we work to keep our logos, colors, and fonts consistent, but it takes effort from everyone to keep a strong and consistent UAB Medicine brand.

Below are branding style guides, in PDF format, to help guide you when working with any material that represents our organization. Download the guidelines for UAB Medicine, for co-branding with Children’s, or the standards for video branding.

The Video Brand Standards addresses several topics including color, typography, and effects, as well as intro/outro usage. These guidelines are necessary whether you work with third-party vendors (external videographers) or internal UAB creative resources to create video for marketing or representing UAB Medicine to our target audiences. These standards can be downloaded and distributed to service line managers, department leaders, supervisors, and managers to pass on to video production groups and ad agencies to help maintain the consistency of our brand.

---

Website Style Guides

---

Email Signatures

An email signature is a vital part of presenting UAB Medicine as a unified brand and supporting professionalism in communications both in and outside of our organization.

The signature should be formatted using Calibri. The font size should not be larger than 12pt. The name and title can be green (R-30 G-107 B-82 or #1E6B52 in hexidecimal) or black. All other information should be black. Phone and email options can be changed as necessary to your preferred contact method (P-phone, O-office, M-mobile, F-fax, etc).

Neither the UAB Medicine logo nor other images should be included in the signature. Instead, the UAB Medicine website (uabmedicine.org) should always appear under the contact information, or an approved friendly URL (/women, /cancer, /careers, etc). UAB Medicine faculty have the option to list uab.edu/medicine as their URL if preferred.

For Outlook

Download your choice(s) and open in a text editor on your computer. Windows users can use Notepad or equivalent. Mac users should use TextEdit. Then simply enter your information in the layout provided. When finished, open Outlook and open a new email. Select ‘Signatures’ from the options bar at the top of the new email, then copy and paste your new email signature into the field.

For Programs Other than Outlook

Download your choice(s) and open in a text editor on your computer. Windows users can use Notepad or equivalent. Mac users should use TextEdit. Then simply enter your information in the layout provided. When finished, copy and paste into your email program’s “Signatures” preference.